Insights for hotels that want to grow
Practical notes on hotel sales, revenue, reputation and operations.
RevenueOTA Optimisation for Independent Hotels: 7 Fixes That Move the Needle
Most properties treat their OTA listings as a set-and-forget task. The top-ranked hotels treat them as a storefront that needs daily attention. Here …
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Pre-OpeningThe 120-Day Pre-Opening Checklist Every New Resort Needs
Opening day should be the quietest day of your launch. That only happens if sales, branding, SOPs and hiring run on a timeline that starts four month…
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ReputationHow Small Hill Resorts Climb the TripAdvisor Rankings
The TripAdvisor algorithm rewards three things: the quality, recency and quantity of reviews. Here is how a 20-room property competes with the big na…
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RevenueDynamic Pricing Without a Revenue Manager: A Guide for Boutique Hotels
You do not need enterprise software to stop leaving money on the table. A simple weekly rhythm and four data points will get most boutique properties…
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DigitalWhy Your Hotel Website Isn't Converting (And the 5 Fixes That Will)
Traffic is rarely the problem. Most hotel websites lose the guest between the home page and the booking button. These are the five leaks we fix first.
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Operations6 Signs Your Property Needs an Operational Audit
Underperformance rarely announces itself. It shows up as small, recurring frictions that the team has stopped noticing. Here is what to look for befo…
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